Approach
We’re Redefining How
Mission-Driven Organizations
Build and Grow Their Stories
What Guides Our Work: Purposeful Design, Built on Partnership and Growth
01.
Listen First
We start every project with curiosity. We talk, we listen, we map your mission and community. By understanding your needs and workflows early, we build solutions that fit—not force-fit.
02.
Design With Intent
Our design approach blends editorial clarity, UX precision, and technical depth. From mood boards and user journeys to wireframes and visual systems, every decision serves the story you need to tell.
03.
Build for the Future
We engineer WordPress systems that evolve with use. Every new build improves the next, turning progress into a shared and sustainable advantage.
Our Process in Motion
Our workflow is modular, transparent, and human. You’ll always see what we’re building and why.
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Step 1 – Kickoff & Planning
We begin with a conversation. We listen to your scope, goals, and the people behind them. We set expectations, teams, timeline, and budget.
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Step 2 – Discovery Workshop
We gather input from stakeholders, dive into archives and data, and surface insights. We deliver a project deck and roadmap based on real needs.
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Step 3 – Visual & Content Strategy
We define tone, voice, visuals, layout, and structure. Using mood boards, style tiles, and mockups, we align early so the build is smooth and purposeful.
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Step 4 — Architecture & Development
We design and build a modular WordPress system tailored to your workflows. Development happens in the open, with regular check-ins, testing, and iteration.
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Step 5 — Content Migration & QA
We migrate content carefully and intentionally, validating structure, performance, and accessibility. Nothing moves blindly, and nothing ships without review.
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Step 6 — Launch & Training
We launch with confidence, not crossed fingers. Your team is trained on the system, documentation is in place, and support is available when questions arise.
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Step 7 — Evolve & Improve
After launch, the work continues. New insights feed back into the platform, improvements roll out over time, and your site grows alongside your organization.
From One Success to the Next—Our Approach Keeps Growing
From One Success to the Next—Our Approach Keeps Growing
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“Building our site on Amplify was truly one of the best experiences of my career. The Unrelated team was respectful of the unique constrictions of The Onion’s voicing, and they provided a wealth of knowledge to make this iteration of The Onion website and paper the truest expression of our vision in our history.”
Outcomes That Matter
What Our Approach
Means for You
A Partner-Driven Build, Not a Template Solution
We work side by side with your team to design systems that reflect your goals and workflows—not ours. Every build is tailored, transparent, and built to grow with your organization.
A WordPress Platform Engineered for Scale + Clarity
Our architecture is modular and optimized for speed. From clean code to clear editorial interfaces, we build WordPress sites that perform reliably today and scale easily tomorrow.
Shared Tools and Frameworks Born From Real Projects
Each new challenge informs the Amplify framework. When we solve a problem once, the resulting tools—blocks, patterns, or plugins—become part of the shared foundation available to every premium client.
Fewer Bottlenecks. Faster Publishing. Greater Return.
We remove friction between design, development, and content teams. The result: streamlined workflows, stronger performance, and an investment that continues to pay off long after launch.
News + Release Notes
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What Makes AI Search Different from Keyword Search?
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Introducing Grid Overlay: Visual Layout Guidance Inside the Gutenberg Editor
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Introducing Amplify AI Chat (Beta) on the CNTI Website
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New Animation Tools for Digital Storytelling
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Tooltip Formatting Option for Rich Text
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Community-Focused Roadmap.
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Custom, Unique Design.
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Platform Built For Scale.
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Custom, Unique Design.