Meet Amplify
Start A Conversation
Start A Conversation

The Onion: Remaking America’s Finest News Source

Various newspaper pages from recent Onion publications.

In just over 50 days, we relaunched The Onion’s newspaper and website. Working with the new owners of The Onion, we modernized its digital infrastructure by migrating 30 years of legacy content to WordPress and implemented a more intuitive and engaging user experience. We also developed a new solution to increase reader benefits and set up a successful membership program..

Huge thanks to all the fine folks at The Onion who trusted us with their amazing work. What a pleasure to collaborate. We did the first phase of this project in record time because that’s what we needed to make a deadline to launch while the Democratic National Convention was in Chicago in mid-August.

You can read our case study of what we did in partnership with The Onion. But don’t just take our word for the coolness of the new owners, this project has earned a lot of media so check out these reputable sources:

Continue Reading

  • user interface image of the chat bot for CNTI's website

    Introducing Amplify AI Chat (Beta) on the CNTI Website

  • Blog post page for Center for News, Technology & Innovation

    Launching a New Digital Home for CNTI

  • dare2tri logo

    Designing a More Accessible Digital Experience for Dare2tri

Start a conversation in our Knowledge Hub. Let’s see how your next project could shape what we build—and what our shared tools can do for you.

Start A Conversation
  • David Ellis headshot

    “Our new website offers a unique mix of analysis, background information, and context. Kurt and his extended team did an excellent job helping us see new ways to present this information and delivering on a rapid timeline for implementation. We enjoy working with them.”

    David Ellis,

    Senior Vice President of Communications and Policy Outreach

  • Amy Mitchell headshot

    “The Unrelated team is not only extremely talented. They are very easy to talk through ideas with, happy to work through digital iterations, timely, efficient and very pleasant people! All around an a top notch team.”

    Amy Mitchell,

    CNTI Executive Director

  • Tina Berger headshot

    “Amplify makes building and scaling our website effortless, offering a powerful suite of features that streamline development without compromising flexibility or performance.”

    Tina Berger,

    ASMFC Directory of Communications

  • Kyle Nowaczyk, Director of Communications & Content

    “Anytime I create a new page, I use the custom layout blocks … I feel like a pro when I see a page come to life. You don’t need to have a deep understanding of web design or HTML to create great-looking pages.”

    Kyle Nowaczyk,

    Director of Communications & Content

  • Jordan LaFlure, Executive Editor at The Onion

    “Building our site on Amplify was truly one of the best experiences of my career. The Unrelated team was respectful of the unique constrictions of The Onion’s voicing, and they provided a wealth of knowledge to make this iteration of The Onion website and paper the truest expression of our vision in our history.”

    Jordan LaFlure,

    Executive Editor at The Onion