Foley Foundation

Foley Foundation

Inspired by James W. Foley, the Foley Foundation mobilizes action, research, and policy to secure the release of unjustly detained U.S. nationals abroad, holding governments accountable for their safe return. They also prioritize educating and safeguarding journalists and global travelers.

Decades had passed since its last significant update, and with a fresh brand, communication strategy and its 10-year anniversary approaching, the Foley Foundation website failed to reflect its narrative accurately. Additionally, it lacked ADA compliance, mobile responsiveness, and modern digital storytelling capabilities.

With our partners at MG Strategy + Design, Unrelated led a comprehensive digital storytelling transformation, harnessing the latest features of WordPress’ CMS platform. Introducing streamlined landing pages facilitated users’ exploration of specific areas, leading to increased engagement. Enhancements in WCAG compliance, faster load times, and the implementation of user-friendly blocks and patterns empower admins for efficient site management sans expert assistance.

Project Manager + Designer: Kurt Cunningham

Strategy + Exploration

User Experience Design

User Experience Research

WordPress Development

Work performed in collaboration with our partners at MG Strategy + Design