The Coronado News
The Coronado News is a 24-hour news website and direct-mail free newspaper serving the residents and businesses of Coronado, California. The newsroom is focused on delivering high-quality journalism, and its dedication to the community is evident through its rigorous reporting, like award-winning coverage on the ongoing contamination crisis of Coronado Beach.
Project Timeline
Jan. 2023–Ongoing
Our Services
Messaging + Content Strategy
User Experience Design
Graphic Design
Narrative + Newsletter Design
Newspaper Page Design
Publishing Composer Platform Integration (Newspack)
Work performed in collaboration with our partners at MG Strategy + Design
The Coronado News, a startup newsroom founded in 2023, aimed to fill a crucial gap in local investigative journalism in southern California. With no prior digital presence, The News sought Unrelated Studio’s expertise to establish its brand identity, develop a digital platform, and streamline publishing workflows.
As a new entrant in the media landscape, The News faced the challenge of building its newsroom infrastructure from the ground up. The client required a comprehensive solution encompassing newspaper page design, digital user experience design, narrative and newsletter design, and integration with Newspack’s publishing composer platform to support its content creation and distribution efforts.
Brand Identity Development: Unrelated worked closely with the newsroom leaders to develop a distinctive brand identity, including logo design, typography selection, color palette creation, and custom digital illustrations. The studio ensured that the visual elements reflected the publication’s mission, values, and community.
Digital Platform Development: Leveraging the latest web technologies from Newspack, Unrelated designed and developed a user-friendly website for The Coronado News. The digital platform featured intuitive navigation, responsive design, and seamless integration with social media channels to maximize reach and engagement.
Content Creation and Distribution Strategy: Unrelated collaborated with The News’ editorial team to devise a content creation and distribution strategy tailored to its target audience. Our team provided guidance on story ideation, narrative development, newsletter curation, and product development to ensure compelling and relevant content delivery.
Through our collaboration, The Coronado News achieved significant milestones and established a strong foundation for its digital operations:
- Successful Brand Launch: The News debuted with a professional and cohesive brand identity, garnering attention and credibility within the community.
- Robust Digital Presence: The newly developed website provided a user-friendly platform for residents and businesses to access local news, events, and resources online.
- Streamlined Publishing Workflow: Integration with the Newspack composer platform optimized content creation, editing, and distribution processes, which enhanced editorial efficiency and productivity for the small number of staff in the newsroom.
