When we built Amplify, our goal was to make WordPress feel more like an editorial system than a CMS — something that helps teams tell stories clearly and maintain them easily.
Amplify AI is the next step in that evolution.
From Content Management to Knowledge Management
Our clients don’t just publish; they educate, inform, and archive. Over time, their sites become deep, sprawling libraries of insight — annual reports, policy briefs, interviews, PDFs, charts, and research findings.
Amplify AI turns that content into a searchable knowledge layer, delivering verified, conversational answers drawn directly from a site’s own material.
The result: instant clarity for users, less repetitive triage for communications teams, and a more valuable role for the content that organizations have already invested in creating.
Built 100% in Gutenberg
Unlike third-party widgets or external chatbots, Amplify AI is built entirely inside WordPress. Every part — from interface to indexing — lives in Gutenberg. Site owners can control the look, tone, and behavior of the tool without leaving their CMS or compromising security. That means:
- Full control over design and layout
- The ability to choose your AI model or endpoint
- Transparent citation of every response
- And no data leaving your environment
Customizable from Design to Voice
Amplify AI isn’t a one-size-fits-all chatbot. It’s a framework that adapts to the way your organization speaks and the information it prioritizes.
Clients can define tone, limit sources to trusted content, and fine-tune how responses are structured. The same infrastructure can serve a newsroom, a university, or a nonprofit — all with distinct voices and goals.
A Smarter Way to Surface Value
We’ve seen it firsthand: organizations spend years creating incredible digital archives that too few people know how to navigate. Amplify AI makes that investment visible again.
It transforms every post, PDF, or embedded chart into part of an active knowledge network — one that’s searchable, cited, and ready to share.
Where We’re Headed
Amplify AI is now live in our internal builds and will roll out to select partners in the coming months. You can explore more on the Amplify site or reach out to learn how it might fit into your workflow.